New customer – ck watches & jewelry

"CK" has decided in favour of a marketing system solution of the misystems AG. The watch and jewellery division of Calvin Klein (a member of the Swatch Group) is present worldwide through its own agencies and trading partners. The CK partners in future can select POS materials, billboards, advertisements, web banners etc. via the new marketing portal according to their needs and customise and use them locally within the CD-CI guidelines of CK. The speed during the creation, adaptation and worldwide distribution of marketing materials will therefore be increased immensely. At the same time, correction and adaptation costs can be saved.